Brouhaha - creative.culture - a Hong Kong magazine » Superbowl http://www.brouhaha.com.hk Brouhaha - creative.culture - a Hong Kong magazine Mon, 07 Feb 2011 16:27:01 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 ‘NOW LOOK AT ME’ – OLD SPICE SUPERBOWL AD http://www.brouhaha.com.hk/blog/now-look-at-me-old-spice-superbowl-ad/ http://www.brouhaha.com.hk/blog/now-look-at-me-old-spice-superbowl-ad/#comments Sun, 21 Feb 2010 21:40:52 +0000 admin http://www.brouhaha.com.hk/?p=1022 This trailer for Old Spice was on show at the superbowl this year. Aside from being one of the coolest ads that I have seen for a while, the creative process is also pretty insightful.

Here is the actual ad

Twit.tv got to interview the two creatives responsible for the ad with a step by step creative breakdown.

The ad was created by creative agency WIEDEN + KENNEDY, a sick creative agency who is also responsible for the LEROY SMITH campaign (with the one and only Charlie Murphy.)

Now I’m on a horse

- Raving Lunatik.

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