This trailer for Old Spice was on show at the superbowl this year. Aside from being one of the coolest ads that I have seen for a while, the creative process is also pretty insightful.

Here is the actual ad

Twit.tv got to interview the two creatives responsible for the ad with a step by step creative breakdown.

The ad was created by creative agency WIEDEN + KENNEDY, a sick creative agency who is also responsible for the LEROY SMITH campaign (with the one and only Charlie Murphy.)

Now I’m on a horse

- Raving Lunatik.

Tags: Advertisment, Leroy Smith, Old Spice, Superbowl, Wieden + Kennedy
Posted in Blog